Does Your Site Want HTTPS?

 

Up until late 2017, I probably would have said don’t bother.

But times have changed and now it’s a fantastic idea for ALL businesses to secure their websites with HTTPS… even if you’re not using an online shopping cart.

Let us take a peek at what exactly HTTPS is and how you go about implementing HTTPS in your own site.

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Short answer: If you find that little padlock in the address bar of your internet browser, you’re visiting a secure website. That means the data from that site is encrypted, you’re sending to or receiving.

A non-secure site includes a URL beginning with”http”, whereas a secure website begins with”https” — together with all the”s” standing for”secure”.

It was you only wanted a secure website if you’re performing e-commerce with an internet shopping cart and clients entered their credit card info on your site buy ssl certificate uk.

But today, even if your website is largely an informational website (and you are not selling products or services directly from your site), it’s still suggested to use HTTPS.

3 Reasons Why Your Website Needs HTTPS Maintain lead creation. Beginning in October 2017, the Google Chrome web browser began showing a”not secure” warning when users started filling out an easy contact form or inputting data in search field on a non-HTTPS website. Beginning in July 2018, Google Chrome now displays a”not secure” error on any website not using the HTTPS protocol — regardless if users are filling out a form. Therefore, in the event that you depend on your website generating prospects and sales queries, your website needs to use the HTTPS protocol so customers do not freak out and abandon your website due to”non secure” warnings.

  1. Improve your search engine rankings. In August 2014, Google announced that HTTPS is a element in their search algorithm. The jury’s still out as to just how much of a factor HTTPS plays on your search rankings, but research indicates it has become a ranking factor that is stronger. Just do some kind of a Google search, and you will see that almost all the webpage 1 outcomes begin with an HTTPS URL. Google has also suggested that a HTTPS site can serve as a tie-breaker between two websites offering similar information.
  2. Everybody’s doing this. The most important reason is understanding. We are living in a world where hacking and data breaches are information, and people are worried about safety and privacy. Though your site is not collecting information, they are given comfort by the fact that you’ve got an HTTPS website and visitors can see the padlock. And that translates into confidence and confidence in your business. HTTPS is becoming the norm, and when they do not observe that padlock, even visitors are now beginning to feel somewhat uneasy. The good news is it is not expensive or difficult to convert your site. The bad news is there’s more to it. Some assembly is required as they say.

That is it. Transferring your website to HTTPS isn’t a major job if you understand what to do. And for a relatively modest investment, the ROI can be important.

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